Bakery and confectionery products make up a significant part of the diet of people in many countries around the world. Constant consumer demand and high competition contribute to the rapid qualitative development of these industries.
In the 21st century, bakery and confectionery products are perhaps among the best-selling food items. According to Nielsen, the confectionery market in Russia grew by more than 25% in 2024. High nutritional value is a fundamental advantage of bakery and confectionery products. Modern consumers also perceive this category of food as a source of pleasure, good mood, and enjoyment of taste.
Taste takes center stage. 2025 is the time when desserts are no longer just sweets. Today, they represent the perfect balance of diverse flavors and modern aesthetics. Consumers are becoming more discerning and demanding, increasingly seeking something new. Nowadays, manufacturers face the need to develop new recipes and technologies. It is precisely new technologies that enable the creation of high-quality products with unique flavor characteristics that align with modern trends.
Follow the Trends! Consumer trends in confectionery products are the key factor manufacturers need to consider—whether you are a newcomer or an experienced player in the market. Consumers who love to indulge in confectionery novelties quickly embrace them.
Healthy Indulgence Modern sweet lovers prefer treats that do not harm their health. People leading a healthy lifestyle now seek to satisfy their sweet cravings without sugar. Marmalade, candies, and chewing gum with sugar substitutes—modern food ingredients—are becoming increasingly popular.
Premium Handmade Chocolate Handmade premium products are gaining popularity. When choosing premium chocolate, consumers carefully examine the ingredients, texture, and origin of the components—everything that contributes to a refined taste.
Personalized Products Individuality is in vogue, and this trend has not bypassed the confectionery industry. In addition to bento cakes, pastries with green tea, Tahitian vanilla pods, European chocolate with lavender, caramel, saffron, and other unique flavors have become incredibly popular.
Exotic Flavors: Asia & Japan Exotic fruit flavors remain at the top of popularity. One of the new Asian desserts that Russian consumers have come to love is Japanese mochi. The secret to this treat’s overwhelming success is its balanced sweetness and a wide selection of interesting flavors.
Variety in Flavors & Shapes Consumers are increasingly demanding variety and sophistication in confectionery. Innovative confectionery products that combine taste with creative approaches bring novelty, which is highly appealing to consumers. The demand for new flavors is driving the market for food flavorings.
Innovation as a Competitive Advantage The confectionery and bakery industries are highly competitive. One of the key conditions for business success in these sectors is developing an assortment that aligns with consumer preferences and innovations. One of the effective paths for development is the use of modern food additives: flavorings, improvers for bakery products, and technological auxiliary substances (such as enzyme preparations). These ingredients help give products a unique taste and aroma, improve dough quality, accelerate its maturation process, and enhance the volume and porosity of finished products.
Segmenta – A Leader in the Industry Segmenta specializes in producing high-quality ingredients widely used in the confectionery and bakery industries. The flavorings and food ingredients produced by Segmenta play a crucial role in shaping the quality and taste of bakery products. Their proper use allows manufacturers to create products that meet consumer expectations and ensure high market competitiveness.
Segmenta is at the forefront of industry development. We discover new solutions that help our clients create bakery and confectionery products with unique flavors. Our specialists implement new technologies and production methods in line with the latest trends in baking. We use cutting-edge scientific developments and equipment to ensure the high quality of our products. Our goal is to provide our clients with the best ingredients that help them create products that meet the highest standards of quality and taste.
Our innovations allow us to offer clients a wide range of products that can be adapted to any needs and tastes. We are confident that the products created in our innovation center will help you produce items that will be in high demand among your customers and contribute to the growth and development of your business.
We invite you to try our new flavorings and bakery solutions!