Consumers are becoming more mindful about alcohol consumption and are making lifestyle changes to improve their overall well-being. However, this shift toward mindful drinking doesn’t mean giving up on social interaction. Many consumers still enjoy the bar experience — they just want alternatives to traditional alcoholic beverages. This has led to increased demand for low-alcohol spirits, mocktails, and non-alcoholic drinks in bars. Trend deep dive: wellness industry and new social formats

The mocktail trend is fueled by the global rise of wellness culture. Trendy venues in Europe and the U.S. now host themed nights featuring mocktails, meditation, live music, and vegan menus. Guests say they feel more refreshed afterward than after traditional alcohol-fueled parties.

Regional Specifics & Cultural Nuances

Italy Even small bars offer refined mocktails: Mojito on mineral water with watermelon and mint, Shirley Temple (ginger ale + grenadine), and non-alcoholic Bloody Mary.

Middle East Religious restrictions inspire innovation: Mariposa Rosa (hibiscus + egg white), Fashion Fresh (rhubarb + mango), Jagger Jam Pot (palm caramel + masala syrup) — these drinks are now topping bar guides.

Russia The non-alcoholic wine market has quadrupled in 5 years, with double-digit annual growth. A premium segment has emerged (from 1000 rubles per bottle), and consumers are looking for quality comparable to alcoholic versions.

Statistics & Forecasts Global market: – Expected to reach $10 billion by 2027 with 7% annual growth (Global Data) – 84% of consumers are reducing or eliminating alcohol – 25% of the target audience: youth aged 16–24 shaping future demand Europe: – France and Italy lead in per capita consumption of non-alcoholic wine – Non-alcoholic beer is a growth driver (+13.5% in 2023)

Impact on Retail & HoReCa Retail: – Retailers are allocating separate shelves and online categories for non-alcoholic beverages Restaurants: – Non-alcoholic wines and mocktails are taking up more space in wine menus – Bartenders are being trained to work with mocktail ingredients

Consumption Situations & Customer Expectations Why choose non-alcoholic drinks: – Driving, pregnancy, medication, hangover fatigue – The desire to maintain the ritual’s aesthetics (glassware, aroma, presentation)

SEGMENTA’s Mocktail Collection Our portfolio includes a dedicated line of mocktail flavor solutions. We recommend trying: Peach Bellini, Piña Colada, Cuba Libre, Strawberry Margarita, and Daiquiri.

Want something unique? SEGMENTA’s flavorists are ready to craft any flavor based on your request!